The Brain Foodstore is a Knowledge Shop
"Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients."
David Ogilvy
The Brainfood Store is a conduit for learning, a concept that aims to bring the best current thinking across a range of business sectors.
Our first outing - Digital Media Engagement 09 took place on Thursday April 30th 2009 in Dublin, Ireland.
Digital Media Engagement 09 brought the cream of thinking in the Digital Marketing Space together in Ireland for the 1st time. Heavy weights such as Edward DeBono and top level talent from the likes of Google, Microsoft, Yahoo and Facebook sat down together and debated the future of that huge area that we all know as Online Marketing and how it interacts with more established channels from a creative, strategic and media perspective.
Speakers & Presentations
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Kay McCarthy, President, The Marketing Society |
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Edward DeBono, Creator of Lateral Thinking |
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Ronan Harris, Online Sales & Operations Director, EMEA |
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Ciaran McConaghy, Head of Analytics, Microsoft Advertiser Suite, EMEA |
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Piers North, Country Manager,Yahoo! Ireland |
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Darius Bagdziunas, Co-Founder Gaumina Interactive |
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Colm Long, Head of Online Operations EMEA, Facebook |
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Dominic Muldoon, Co-chair of The Mobile Marketing Association Ireland |
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Keith Curley, Advertising Manager, MuzuTV |
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Matt Dyke, Founding Partner, AnalogFolk |
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Edward De Bono
Dr. Edward De Bono is the world’s leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity, and problem solving. Since 1970 his exclusive tools and methods have brought astonishing results to organizations large and small worldwide and to individuals from a wide range of cultures, educational backgrounds, occupations, and age groups.
Dr. De Bono has been credited with producing thinking techniques that are simple, practical, and powerful. His Six Thinking Hats®, Lateral Thinking™, DATT™ (Direct Attention Thinking Tools) Simplicity™ and training courses are now being implemented in organizations of all sizes because of their simplicity and their power to change thinking behaviour, increase
Damian Blackden
With 19 years in the media industry, of which 12 have been in digital marcoms, Damian has a deep understanding of how to integrate digital and non-digital marcoms channels and techniques. He's launched two digital agency businesses in the UK (Zenith Interactive Solutions and Universal McCann Interactive) - and developed breakthrough work for the likes of Microsoft, HP, BMW, MasterCard and Sky. Later on, he broadened his channel mix again, as well as his geography with positions at UM as UK CEO and Director of Digital for the EMEA region.
In 2008 he joined Omnicom Media Group as President, OMG Digital EMEA to lead the networks' digital development as they create initiatives for clients such as Apple, Sony, Vodafone, Intel, Nissan, Virgin Atlantic and Mercedes.
Campaign Magazine said that "the term early adopter could have been invented for Blackden". And he was valued by Microsoft enough to be invited to speak at their European Digital Conference on interactive marcoms strategy, immediately prior to Bill Gates.
Dominic Muldoon
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.
MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.
Dominic has been involved in mobile technologies and marketing for 5 years and currently works with Xiam Technologies, a Qualcomm company. This role has seen him bringing the Vodafone Mobile Advertising propositions to the Irish advertising industry.
Matt Dyke
Matt co-founded AnalogFolk last year, a new agency with a different model to reflect the demands of brands in an increasingly interactive landscape. Previously, Matt was Worldwide Planning Director for Tribal DDB and then Head of Planning for DDB London, where he built a reputation as one of the most innovative minds in the business. He regularly writes, speaks about or picks up awards for work that pushes the definition of advertising".
AnalogFolk works with ASICS, Red Bull, Sony Ericsson, Belvedere, The Science Museum, Viagogo and recently co-launched a new social networking product called SocialGO.
Matts previous work includes ground breaking projects for Volkswagen, Philips, The Guardian, and Hasbro for which he won 2 IPA Awards and a Cannes Gold Lion for the Monopoly Live project.
Keith Curley
Since soon after the launch of the company, Keith has led the charge as Advertising Manager for MUZU TV, working with agencies and brand partners directly to optimise their relationships with MUZU on a local and International basis, while he also manages third party sales houses in other territories. Additionally, his role involves negotiating key strategic partnerships with online publishers and new platforms.
Prior to MUZU TV, Keith has eight years experience in a number of senior sales roles within the Finance and Advertising industries. On the Finance side, he managed a Best Practice Award winning team at GE Money for Five years. On the Advertising side he has experience in both on and off line media. Some online publishers he has previously worked with include: BEBO, MSN, Eircom, RTE.ie, DAFT.ie, Independent.ie and Pigsback.com.
He holds a Masters in Advertising (DIT), where he focused his studies on planning advertising strategies for interactive digital TV, having primarily completed a Degree in Marketing Mgmt. (DIT) and a Certificate in Direct Marketing IDM, UK.
Piers North
As general manager of the Irish business, Piers is responsible for formulating an overall strategy for Yahoo! in Ireland across product, audience and sales. Since joining Yahoo! in 2005 as part of the UK media sales planning team, Piers has been responsible for a number of innovative campaigns across both search and display and web and mobile. Trained as a journalist, Piers started in the online industry in 1998 and has seen the evolution of the digital space from a sideline medium into a core part of the marketing mix. Before joining Yahoo!, Piers was at 365 Media Group working on contract publishing accounts and prior to that was a lead member of the editorial team across their sports portfolio.
Colm Long
Colm Long is Head of Facebook's Online Operations in EMEA with responsibility for user, advertiser, media and sales operations in the region. Colm has comprehensive experience with multi-national companies having previously worked with Google, where he held several senior roles during his 5 year tenure including Director of Online Sales and Operations for Northern Europe and Director of Sales Operations for Emerging Markets. He also was on the team that established Google's EMEA headquarters in Dublin. Previously, Colm worked in senior positions at Barclaycard International and French online stockbroker Self Trade. A native of Derry, Northern Ireland, Colm earned a bachelor's degree in Applied Linguistics from University of Brighton.
Chris Hanley
Stephen Haines
Darius Badgiunas
With Darius as Director, Gaumina has won over 100 Industry awards including Most Innovative Company of the year in 2007, Digital Agency of the Year in the Baltic's in 2008 and a "Golden Joystick" in 2008. Daruis was also on the Jury for the 2008 EUROPRIX Multimedia Awards and is a co founder of the NGO "Social Responsibility Centre". Gaumina is interactive agency located in Dublin, London and Vilnius.
Ronan Harris
As Director of Online Sales and Operations, Ronan drives Google's online sales and account management for advertisers across EMEA (Europe, Middle East and Africa). Based at our EMEA headquarters in Dublin, Ronan joined Google in 2005 and has focused on growing the online sales channel for new and existing markets and also launched online operations for Google Checkout.
Ronan began his career by earning a degree in electronic engineering at University College Dublin, from where he was recruited by Mitsubishi Chemical Corporation to work at their Information Storage Products division in Japan. He went on to spend 9 years in Japan working in consulting and technology, and returned to Ireland in 2001 to work in private equity before joining Google.
Ciaran McConaghy
As the Head of Analytics (EMEA) - Microsoft Advertiser Suite, Ciaran is responsible for delivering custom insight and analytical solutions to Microsoft Advertising's top online agencies and advertisers. His areas of interest include: Customer engagement, Cross-media measurement, Advertising Effectiveness, ROI analysis as well as emerging digital platforms such as Video-On-Demand, Gaming and Mobile. Prior to joining Microsoft Advertising Ciaran worked in 3G mobile telecoms and Digital TV sectors.
Jakob Nielsen
As APS Lead for Western Europe, Jakob Nielsen is responsible for the development of Microsoft's display advertising, search and publisher sales in the region. Specifically, he is tasked with setting the overall business strategy and direction for the Western European markets to deliver revenue growth, increase market share and ensure advertiser and publisher customer satisfaction and retention.
Prior to taking on this new position, Nielsen was Regional Sales Director for Microsoft Advertising, responsible for sales efforts in France, Germany, Spain, Italy and Netherlands. During this time, under Nielsen's leadership the region achieved 159% YOY growth and doubled the size of the sales force in just 12 months.
Nielsen joined Microsoft in 2002 as Sales and Trade Marketing Manager for MSN Denmark. In this role he was responsible for maintaining MSN's number one position as the country's internet service of choice, whilst contributing to the overall growth of the Danish online advertising market.
Nielsen is a regular speaker at industry conferences and events around Europe. He graduated from the Copenhagen Business School with a Bachelor of Science in Economy and Business Administration.
Simon Heyes
An International Management graduate from Hull University and the University of North Carolina, Simon joined bigmouthmedia in 2004 in the role of Business Developer, quickly moving up through sales to the position of Head of Sales Operations. A keen sportsman, Simon was lured by Bigmouthmedia's reputation as a young company with tremendous opportunities and a "work hard, play hard" culture. Simon is a great fit with bigmouthmedia's 'gentlemanly' sales approach and his current remit includes direct sales, pitches and marketing planning.
Dave McEvoy
Marketing Director - JC Decaux
David McEvoy is Marketing Director of JCDecaux, the UK's market-leading outdoor advertising company. David's career in outdoor began in 1992 at Mills & Allen where he was Marketing Manager.
David's early media life was in the TV advertising market. In 1984 he was Marketing Assistant at Ulster TV. In 1990 he was appointed Planning Manager of TSMS, the company that sold media on behalf of Central, Anglia and Ulster TV.
Yahoo
Biography coming soon
Kay McCarthy
Kay has 20 years of experience in building brands, insights and communications strategy. Kay is passionate about great ideas, consumer insight and communications that engage consumers in new and relevant ways.
Kay's experience includes senior brand management and consumer planning role at Diageo, establishing a strategic planning team at McCann Erickson Dublin, heading up Connections Comms Planning at Universal McCann EMEA based in London as well as senior management roles including Deputy MD for McCann Erickson Dublin and Global Board member of UM board, New York.
Kay's thinking has led to the successful wins of the following business throughout her eight year period there; Coca Cola Ireland, Tourism Ireland International, Fáilte Ireland, BT, Energia, Boru, SuperValu, Office of Tobacco Control, Bank of Ireland, Delta Index, Tullamore Dew (International). Kay's strategic contributions has led to contributing to consumer demand programmes for almost all of these clients Kay has won 4 Adfx awards, 2 Euro Effies and 2 AIM awards.
Kay has also developed strategic planning tools including Band Engage, a way of identifying relevant connections for brands so as to build enduring and compelling relationships with consumers.
In 2008, Kay started her own company MCCP, an independent Communications Planning and Research company.
Kay is currently Chairperson of the Marketing Society. She was voted top speaker at the Insight Conference in the UK in 2006 & 2007. She spoke at In Store Conference in London in May 2008. Kay regularly contributes to key strategic papers and discussions.
Dr Jon Dodd DPhil
Jon pioneered the use of eyetracking for web usability testing and has been the on-call design ‘Guru’ for a wide range of companies including Virgin, Yell, Dyson and the BBC. He is also a leading web accessibility expert and has written guidelines and standards for the National Disability Authority in Ireland, the GB and Northern Ireland governments and several commercial organisations.
