ABOUTTHEBRAINFOODSTORE
The BrainFood Store focuses on bringing high quality speakers and leaders in business and marketing together to discuss and share learnings and experiences.
Our overall mission is to curate conversations and improve knowledge.
We aim to inspire ideas that will deliver value and build business success.
BEHINDTHEBRAINFOODSTORE
FRED KING
Fred has twenty-five years experience in the media industry in Ireland, the UK and internationally. His roles have included senior management positions within the Irish Times, David Allen Posters (now JC Decaux) and NTL.
He is currently managing director of Farley Davison & Associates and Media Matters (NI) Ltd. These companies deliver media & marketing consultancy services to a range of local and international media groups including newspaper titles in Ireland owned by Associated Newspapers, Metro Newspapers, Express Newspapers, Johnston Press Group, Galway Advertiser Group, Alpha Newspaper Group, and numerous other Irish newspaper & magazine titles; and an Out of Home operation to the advertising industry.
JUSTIN CULLEN
Justin Cullen has one of the most extensive knowledge bases of the Irish Internet space having being involved in Digital Media since it’s inception in Ireland in 1997. In this time he has been involved in the marketing activities for some of the biggest and most successful Internet brands & business's in the country, such as Aerlingus.com, Hibernian Aviva, HP, Pepsi & Toyota to name a few.
Justin is shortly due to take over as Managing Director of Radical, the specialist digital agency within the Core Media Group.
Justin co-founded Net Behaviour in 2005, building the business into one of the largest digital media agencies in the market with in excess of 2,500 digital campaigns completed for over 150 clients up to the end of 2009.
Prior to founding Net Behaviour Justin spent over ten years at senior management & board level in Irish International Group (incorporating IIBBDO, IIProximity and OMD) where he worked on an extensive client portfolio across media, client service and project management.


