NEXTEVENT



The Digital Festival

Hothousing Digital Ideas

Wednesday Feb 24th 2010

Berkeley Court Hotel, Ballsbridge, Dublin 4

The Digital Festival is a completely new concept in conferencing. A world class international panel, each delivering a POD on a specific area of Digital marketing and communications. For further information and ticket sales, please contact us or call Des or Lisa
on +353 1 284 6096.


  
Delegate packages available from €275 + VAT
All costs subject to VAT @ 21%
Discounts available for members of Enterprise Ireland, AAI, IAPI, PRII, Dublin City Enterprise Board and the Marketing Society. Student discounts available on application for those in full time education.
Contact Us for further information

SPEAKERS&ITINERARY

Keynote

Brent Hoberman
Co-Founder, lastminute.com

Social Networking

Peter Kim
Managing Director, the Dachis Group

Twitter

Shel Israel
Author - Naked Conversations & Twitterville

Blogs

Russell Davies

Digital Consumer Insight

Martin Bailie
Planning Director, Glue London

Mobile Applications

Tim Duggan
Co-Founder, Mercury Girl inc

ITINERARY

Download the itinerary  
MORNING
0830-0915Registration, Tea & Coffee
0915-0925Introduction to the Brainfood Store
0925-1015Social Networking
Peter Kim, Managing Director, the Dachis Group
"Social Networking & Social Business Design in 2010 and beyond"
1015-1100Apps & Mobile Internet
Tim Duggan - Co. Founder & Director - Mercury Girl Inc.
"Apps - The Revolution"
How will the explosion of production, engagement with and use of
Apps alter the communications landscape?
1100-1130Coffee Break
1130-1220Twitter
Shel Israel, Author "Twitterville"
"Twitter - Joining the Conversation"
Real world stories of how Twitter has dramatically helped companies
grow, provide greater customer service and changed the dynamic of
the human conversation
1220-1245Organised Networking
1245-1345Lunch
AFTERNOON
1350-1440Digital Consumer Insights
Martin Bailie - Planning Director, Glue London
1440-1530Blogging
Russell Davies - The Open Intellegence Agency
"From Digital to Post-Digital, from blogging to everything: thinking about business in a connnected world"
1530-1615Keynote
Brent Hoberman - Co. Founder, Lastminute.com
"Digital Growth – Opportunities for the future and some lessons from the past."
1615-1700The Fireside Chat
Open forum panel discussion with all speakers and delegates


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BRENTHOBERMAN

Co-Founder
LastMinute.com

Brent Hoberman shot to fame as one of the bright young faces of the ‘dot-com’ boom, when he co-founded lastminute.com. Unlike many of his contemporaries, Brent’s venture survived when the bubble burst and has gone from strength to strength.

Operating across multiple markets, lastminute.com has established approximately 13,600 supplier relationships and over 10 million subscribers. It also owns a number of online brands, including holidayautos.com and travelprice.com. By the time it was sold to Sabre, the company was valued at $1.1bn.

Before lastminute.com, Brent was a Senior Associate at Spectrum Strategy, a media and telecoms consultancy. He then held business development responsibilities at Line One, British Telecom and United News & Media, and was also one of the founding team of the online auction site, QXL.com.

A prolific entrepreneur, Brent went on to establish another VC-backed site, mydeco.com, which provides interior design advice and furniture retail. He then took up the post of chairman of Wayn.com, a travel and leisure social network with over 10 million members. As an angel investor, Brent has backed a number of other startups including moveme.com (house moving), viagogo (tickets), t5m (celebrity channel), imagini.net (dating) and wigadoo.com (social events). With all that, he still finds time to be a Governor of London’s University of the Arts College, and a non-executive board director of the Guardian Media Group.

PETERKIM

Managing Director
The Dachis Group

Peter Kim is a leading thinker and analyst on social business, which he discusses in his blog at Being Peter Kim. He is regularly quoted in the press by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.

Peter was previously an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy. Prior to this he managed international marketing operations, e-commerce, and digital marketing at PUMA AG.
Peter is on Twitter here

The Dachis Group was founded in 2008 by Jeffery Dachis of Razorfish fame. Its mission is to unlock the value of social technologies through Social Business Design.
They work with leading brands such as Coca Cola, AXA, The BBC and BP.
They have recently purchased the UK social media agency Headshift.

SHELISREAL

Author
Twitterville & The Naked Conversation

Shel Israel is an expert on how businesses use social media in marketing, communications, and customer support.
He works with businesses of all sizes on social media strategy and high-level business issues. Among the companies he has helped are Wells Fargo Bank, Sun Microsystems, Dell Computer, CNET, Intel as well as scores of startups.
He is author of Twitterville, How Businesses can Thrive in the  New Global Neighborhoods, [Portfolio, Sept. 2009]; co-author, of Naked Conversations--how blogs are changing the way businesses talk with  customers [Wiley, 2006], and The Conversational Corporation, a Dow Jones eBook [May 2009].
Israel has contributed editorially to BusinessWeek and FastCompanyTV. His GlobalNeighbourhoods.net, blog is among the 100 most popular business blogs, according to Ad Age.
Prior to the advent of social media, Israel advised technology startup companies on communications. He worked with the startups that initially launched Sun Microsystems, PowerPoint, PC sound and desktop mapping. When the Worldwide Web emerged, Israel consulting agency became the first to focus on internet startups and working with several memorable pioneers of that era.
Since 2005, Israel has focused exclusively on social media and how it is used in business, education, journalism, nonprofit organizations and in global personal communications.
Israel has been covered by Forbes magazine, CNN, The Wall Street Journal, the Financial Times, the Los Angeles Times and many respected online and traditional publications.
He is a popular keynote speaker. Since 2006, he has addressed more than 100 audiences in nine countries on social media business topics.
He speaks on a wide variety of topics related to social media. Including:

  • Joining the Conversation: moving from traditional marketing into conversational marketing
  • Twitterville People: he tells the real world stories of how Twitter has dramatically helped companies grow, provide greater customer service and changed the dynamic of the human conversation
  • How Social Media Improves your Organization: this highly customized talk is tailored to the professional interests of each audience.
  • Online Enterprise communities: touring virtual spaces to find real business benefits.

Israel is a natural-born storyteller. He mixes humor into talks that are designed to make practical points. He selects from his portfolio of more than 100 case studies to illustrate social media best practices. Your audience will be inspired and surprised with what they can accomplish through the effective use of social media.

Israel is a senior fellow to the Society for New Media Research (SNCR) an organization that researches all aspects of social media for business, academia and government and on the board of advisors for the Social Media Club and SmartBrief on Social Media.

 

RUSSELLDAVIES

Russell was born in Derby, enjoyed an uneventful childhood, did college, all that. After failing as a popstar and a joke writer he ended up in advertising and tried to do ‘interactive marketing’ way before anyone was interested. Ended up at Wieden + Kennedy working on clients like Microsoft, Nike and Honda. Then he went to work for Nike as Global Consumer Planning Director. He went freelance in 2006 and works with shadowy organisations like the Open Intelligence Agency and the Really Interesting Group. He also writes eggbaconchipsandbeans occasionally organises ‘Interesting’ conferences, plays with things like speechification, dawdlr and slowpoke and does columns for Campaign magazine and Wired UK.

If asked what he actually does all day, he’ll normally mutter something about ‘post-digital’.

http://kedlestone.backpackit.com/pub/974583

MARTINBAILIE

Planning Director
Glue London

After a few eventful years as a theatre director followed by marketing roles at the Arts Council of England, at the BBC, BBC worldwide and at UK charities, Martin formed a digital marketing agency for the Arts and media sectors creating some of the earliest digital marketing in the UK. In 2000, Martin joined glue as Planning Director and a founding partner. Martin is a regular lecturer at the Institute of Direct Marketing, a founding member of the IPA Direct Marketing Committee, a member of the IPA strategy group and writes and lectures widely on marketing, business and technology.

TIMDUGGAN

Co-Founder and Director
Mercury Girl inc

Tim has worked largely in film and TV Commercial production and post production for the last 10 years. Working with Windmill Lane, Screen Scene and Toytown Films as assistant producer.

He took time off in 2004 to work with international telecoms firm Mount Wilson where he quickly rose to the position of head of production and business development opening up operations in Australia and The US for the firm, growing revenues and expanding the investment portfolio.

With his group company Mercuryboy inc starting to secure large production contracts, Tim moved back into media production and development, while maintaining interests in telecoms and mobile.

When the iPhone released, Tim and his business partner decided to develop a small application for the handset, proving a success and proving a market. MercuryGirl was born in 2009 as a mobile software and web design company working with clients such as RTE, Etihad Airlines, The Irish Times, Meteor, Eircom, Agency.com and TBWA.

MercuryGirl inc now has 4 applications in the Apple App store, 3 in completion on development as of October 09, and 6 further video distribution and premium content apps wit full investment for production and delivery. MercuryGirl also has one Google Android app NextDart which uses Augmented reality. MercuryGirl are also only 1 of 100 authorized worldwide developers for the layr platform on Google Android.