The first Man InThe Attic is
Fred King.

Fred has twenty-five years experience in the media industry in Ireland, the UK, and internationally. His roles have included senior management positions within the Irish Times, David Allen Posters (now JC Decaux), and NTL.

He is currently managing director of Farley Davison & Associates and Media Matters (NI) Ltd. These companies deliver media & marketing consultancy services to a range of local and International media groups including newspaper titles in Ireland owned by Associated Newspapers, Metro Newspapers, Express Newspapers, Johnston Press Group, Galway Advertiser Group, Alpha Newspaper Group, and numerous other Irish newspaper & magazine titles; and an Out of Home operation to the advertising industry.

The second Man InThe Attic is
Justin Cullen.

Justin Cullen has one of the most extensive knowledge bases of the Irish Internet space having being involved in Internet & Digital Marketing since it’s inception in Ireland in 1997. Since this time he has been involved in the marketing activities for some of the biggest and most successful Internet brands & businesses in the country, such as Aerlinguscom, Hibernian.ie, Toyota, Myhome.ie & HP to name a few.

Justin co-founded Net Behaviour in 2005, and in the time since then has built the business into one of the largest digital communications agencies in the market with in excess of 1,000 digital campaigns completed for over 100 clients.

Prior to founding Net Behaviour Justin spent over ten years at senior management level in Irish International Group (incorporating IIBBDO, IIProximity and OMD) where he worked on an extensive client portfolio across media, client service and project management.

Justin was the Founding Member of the JNIR (Joint National Internet Research) Committee in 2002 taking the concept to IAPI and it’s members and then the Internet Industry to develop Ireland’s first Internet Media Research tool.