Themes will be

“... digital media, we all know it now plays an important role in consumers lives, we all know that it has a myriad of marketing applications - but do we know enough about the dynamics of the medium to fully understand where it fits into the communications and marketing process.

Conference Themes
In the Digital World, by taking control over the interaction with the brand the relationship for the consumer becomes more rewarding. However, what challenges does the marketer face and what are the rules of success?

Measuring effectiveness is of paramount importance in the communications process. What new measures or currencies has the digital age discovered?

Multi-contact or multimedia approaches are more prevalent in the communications world of today. Why is this, and what disciplines must be adopted to achieve the optimum mix?

Where does the digital expertise or resource fit within the advertising agency?

In the Digital arena, Search and Display are becoming more integrated. Is this leading to better effectiveness?

Conference Agenda
Comming Soon